What type of businesses does Abacus work with?

Abacus works with profitable small and mid-sized businesses where the next move is not obvious. Not because of a lack of ideas, but because there are several that sound viable.

How does Abacus help with business decisions?

Abacus helps business owners decide what to focus on, what to ignore, and how to move forward. We provide assessment, positioning, systems, and growth support based on what is already working.

Strategic Support for Business Owners Who Think.

We work with you to sort priorities, identify trade-offs, and decide what actually matters.

The Hard Part Isn't Effort. It's Knowing What to Focus On.

Abacus works with profitable small and mid-sized businesses where the next move isn't obvious — not because of a lack of ideas, but because there are several that sound viable.

You're profitable and busy, but growth feels scattered

Stakeholders have different priorities, and consensus feels impossible

You need to make a call, but keeping options open feels safer

Before the Call

• Three paths that all seem reasonable

• Everyone has a preference

• Keeping options open feels prudent

A Call Gets Made

After the Call

• One path forward

• Some people aren't happy

• Harder to reverse later

Deciding what not to do is often the hardest part.

How We Work

Tools where they help. Judgment where they don't.

Assessment

Understand where you are. What's working, what isn't, and why.

Positioning

Sort out where to focus. What to say yes to, and what to set aside.

Systems

Build what removes friction. Keep it simple enough to use.

Growth

Grow deliberately. Based on what's working, not what sounds good.

Examples of How We Work

Decisions. Trade-offs. Implications.

Decision Snapshot

From Ambiguity to a Plan

Situation Owner had limited time and energy. Multiple competing priorities. Different people wanted different things. No clear way to choose. Decision Killed two of the paths. Refused to keep options open. Sequenced remaining work to show traction, not completion. Implications Some people lost their preferred direction. Future flexibility traded for immediate focus. The plan became simpler to explain but harder to expand. Reversing the choice later would require restarting from zero. Fails if: all voices must be heard equally, consensus is required, or optionality is more valuable than commitment.

See the situation

Execution Snapshot

Turning Strategy into a Website That Converts

Situation Owner spending too much time qualifying poor-fit leads. Website attracted volume, not fit. Couldn't scale without more help. Decision Removed multiple service offerings from the site. Eliminated the broadest conversion path. Rewrote for one customer type only. Implications Site became invisible to previously viable prospects. Inbound volume decreased. Conversations became easier to qualify but harder to start. Growth through diversification became structurally blocked. Fails if: growth requires maximum reach, revenue depends on multiple customer types, or volume matters more than fit.

Read the example

Simple packages for ongoing clarity

No hidden fees. No long contracts.

Package	Setup	Monthly	Best For	Value Example
Foundation	$2,500	$200	Owners who want a steady second set of eyes without a large upfront commitment	Support for sorting priorities and execution gaps
Momentum	$5,000	$350	Businesses that are growing and want to get more organized month to month	Ongoing support for prioritization and workflow decisions
Advantage	$7,500+	$500–750	Owners who want strategic support with more complex decisions	Strategic thinking support and selective execution

Foundation

Setup:$2,500

Monthly:$200

Best For:

Owners who want a steady second set of eyes without a large upfront commitment

Includes:

Initial business assessment
Priority clarification
Basic online presence review

Momentum

⭐ Popular

Setup:$5,000

Monthly:$350

Best For:

Businesses that are growing and want to get more organized month to month

Includes:

Everything in Foundation
Ongoing prioritization
Workflow improvements

Advantage

Setup:$7,500+

Monthly:$500–750

Best For:

Owners who want strategic support with more complex decisions

Includes:

Everything in Momentum
Strategic working sessions
Custom tools

Prices exclude HST. Custom add‑ons available. No hidden fees.

FOUNDATION — Typical Focus Areas:

Initial business and systems assessment
Priority clarification and quick-win identification
Basic online presence review and improvements
Ongoing maintenance and light updates as needed

MOMENTUM — Typical Focus Areas:

⭐ Popular

Everything in Foundation
Ongoing prioritization and planning
Workflow and communication improvements
Practical automation where it meaningfully saves time

ADVANTAGE — Typical Focus Areas:

Everything in Momentum
Regular strategic working sessions
Custom tools or models where appropriate
Deeper analytics and decision support
Guidance on applying AI responsibly and selectively

Minimum Engagement: 3 Months

Abacus engagements are designed to allow enough time for proper assessment, implementation, and iteration. Month-to-month after the initial period.

How to Start

Most engagements start with a specific problem — a website that isn't working, a decision that needs to be made, or a system that's breaking down. We use that as the entry point.

1. Initial Assessment

We start with a concrete deliverable — website audit, business assessment, or specific problem review.

2. Strategic Context

Through that work, we identify broader issues and help sort what matters from what doesn't.

3. Ongoing Support

Once we understand your situation, we provide ongoing thinking support and selective execution.

Let's Talk About Your Business

Describe your situation and we'll have a conversation about whether we can help.

Email us at info@thinkabacus.ca or fill out the form below.